The Quest For Durability—The Business Puzzle Method ™

All business plans and business models (at best) produce a temporary competitive advantage. They need to be constantly updated or expanded to maintain a durable year-over-year business through all lifecycle stages of development and growth. The world is changing rapidly and so are our customers’, preferences, technology capabilities, funding sources, investor shareholder dictates, and demands requiring an innovative, flexible, workforce and leadership.

This book covers a methodology to define the essentials needed to prepare and maintain business practices that lead to short-term and synergistic, long-term success in the marketplace. Central to this methodology is the emphasis on reaching and maintaining competitive superiority via perpetual planning and continuous improvement of core capabilities, which are critical for developing business longevity justification, reduction of risk rationale, increased value substantiation, and the avoidance of business failure.

The New Gold Standard To Future Proof Your Business

Jerry Creighton Sr. is an award-winning innovative entrepreneur, and “futurist,” who has developed a comprehensive methodology for developing and maintaining business/organizational performance excellence, continually achieving desired outcomes, and justifying durable, competitive success. His background draws from ongoing educational experiences and from executive positions and coaching opportunities with small and large international companies, business ownership, as an adjunct university professor, lecturer, more than a decade as the executive director of arguably one of the most successful business, accelerator/commercialization centers, co-founder of an angel network, and as an army officer. A durable business is not a matter of luck; It is the product of continual fine-tuning of plans and programs for tactical execution.