Never Say Never, The Complete Executive Guide to Crisis Management

Never Say Never is the only book to offer a practical plan to make American business 100-percent crisis-ready. Does your business need a crash course in risk management? Research shows an estimated one-quarter to one-third of all American businesses still have no crisis plan, six years after September 11 provided a corporate wakeup call.

Len Biegel, an international crisis management expert, draws from his own experience with the famous Tylenol product-tampering case and similar high-profile corporate nightmares, laying bare some of the best and worst cases of crisis response, and offering some hard lessons learned. He examines the reasons why individuals and companies resist preparing for crisis, and knocks down every excuse. Biegel, President of The Biegel Group, has counseled many Fortune 500 corporations and trade groups on crisis planning and has played an active role in creating their strategic plans. His client list has included American Airlines, General Electric, Royal Caribbean Cruises, Hershey Foods, Tyco International and others. Biegel contends we need to make crisis readiness a corporate governance issue, and he provides a clear plan for reaching that goal.

Len Biegel’s client list has included General Electric, American Airlines, Hershey Foods, The Business Roundtable, the Israel Broadcasting Authority, the North Atlantic Treaty Organization (NATO) - and a 20-year relationship with Royal Caribbean Cruises. He was formerly Senior Consultant for Fleishman Hillard, the head of the global crisis practice for Weber Shandwick and a senior executive with Burson Marsteller. An Emmy-winning television broadcaster, Len is a Senior Visiting Fellow with the Center for Risk Communication.