Where's My Umbrella, a Crash Course in Crisis Management

"Regardless of how respected or careful a company is, preparing for the possibility of a crisis is essential in today's business world. WHERE’S MY UMBRELLA offers valuable insights that any business should want to hear and follow."

Gary Sheffer
Vice President of Communications and Public Affairs.
GE

“The best way for any executive to manage any issue is to do so with a 360 view and to reach out to experts. There is no doubt that Len is someone to consult for expert advice.”

Rick Sasso
President
MSC Cruises

Len, president of the communications counseling firm The Biegel Group brings his deep experience in a wide range of crises and reputation challenges to WHERE’S MY UMBRELLA. From the Tylenol tampering to 9/11 to hurricanes and environmental crimes, Biegel not only chronicles a host of wakeup calls. He tells what they mean. Len makes the case that many crises can be prevented.

Len Biegel’s client list has included General Electric, American Airlines, Hershey Foods, The Business Roundtable, the Israel Broadcasting Authority, the North Atlantic Treaty Organization (NATO) - and a 20-year relationship with Royal Caribbean Cruises. He was formerly Senior Consultant for Fleishman Hillard, the head of the global crisis practice for Weber Shandwick and a senior executive with Burson Marsteller. An Emmy-winning television broadcaster, Len is a Senior Visiting Fellow with the Center for Risk Communication.